Website Marketing

Getting Visitors to your website

Undoubtedly the quickest and most effective way of getting visitors to your website is by PPC (Pay Per Click) advertising in conjunction with organic search engine optimization (SEO). This is the only way to guarantee a 1st page ranking for any keyword on Google.

What is PPC or Pay Per Click advertising?

You pay the search engine to rank your website, the more you are prepared to pay the higher you will rank, this in essence guarantees your placement on a search engine.

Each keyword or key phrase has a monetary value assigned to it. This value is determined by the Search Engine, based on how popular the search term is.

What We Offer

We focus on Google, as this is the most popular search engine on the internet, recieving 78% of all daily searches across the globe.

Knowing which keywords work at any point in time and, which don't, makes a huge impact on how much money you may be wasteg, by targeting the incorrect keywords and adverts.

We offer an advanced Google AdWords Campaign Management Service, whereby we:

• We research keywords & key phrases (search terms) for your specific products and services by utilizing numerous paid-for keyword databases built specifically for this purpose.
• Over time, with proven test methods, we find which keywords/phrases work with which adverts and which don’t, this allows us to get the most out of the maximum keywords possible for your products/services, should your budget allow.
• We create, monitor, split test, change and refine adverts continuously as trends change all the time on the web, to find which ads receive the most click thru rates (CTR) without having to pay “top dollar” to rank within the first 3 - 4 places on the 1st page of Google.
  What is CTR (Click Thru Rate) : CTR is the number of times your advert is clicked on compared to the number of times it is shown to visitors (Impressions). The higher your CTR the better chance of turning visitors into customers.
• When required we create, special web pages to boost your adverts on Google (this pages are created free of charge), with this service we are able to increase your adverts quality score, which inturn reduces your adverts cost.
• We also supply you with a week by week AdWords Campaign report, so you can see how much you are spending and how your adverts are performing.

The image below shows in red outline where your website will rank using PPC and where your website may rank in the blue outline using SEO

Click on image to zoom

We also supply you with a week by week AdWords Campaign report, so you can see how much you are spending and how your adverts are performing.

What is Costs?
To run an AdWords campaign we suggest starting with daily budget of no less than R50.00, this is the amount that goes to Google, only when your adverts are cliked on. Setting your daily budget at R50.00 does not mean that every day you will spend R50.00, it all depends on how many adverts are actve and how many times your adverts are clicked on, and for which keywords, as each keyword has a different cost.

Our costs
No contracts, our AdWords services are on a month to month basis, because we know once you see how your web visitors increase, you won't want to stop!!

We charge R1000.00 setup, this is to conduct keyword research, set up advert campaigns and create your first set of adverts for different search terms.

Our costs are as follows: